Get quoted as the expert. Earn the backlink.
Journalists look for expert input every day, and the businesses they quote earn the media mentions and backlinks that help them show up in Google, AI Overviews, and AI search. ExpertWire is Tonic’s digital PR service: our in-house team responds to journalist requests on your behalf, so you’re quoted as a credible expert in real editorial content, with guaranteed media placements and DR-rated backlinks.
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Written on your behalf, with your expertise front and center.
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THE PROBLEM
Journalists quote experts every day. Are they quoting you?
Reporters and writers ask for expert input on the stories they’re working on, all the time. The businesses that answer well get quoted in real editorial content, and earn linked brand mentions that build trust, authority, and AI visibility.
Finding the right requests and writing strong responses takes time most business owners don’t have. ExpertWire does it for you: our in-house team sources relevant journalist queries daily, crafts expert responses on your behalf, and secures guaranteed media placements with DR-rated backlinks.
THE RESULTS
Better rankings
Digital PR improves rankings, generates high-quality backlinks, and expands your online reach.
Authoritative backlinks
Guaranteed, DR-rated backlinks from credible media platforms and news sites, plus possible bonus links through syndication.
More traffic
Linked brand mentions on relevant media and news sites give your audience a reason to visit your site.
Visibility in AI search
Media mentions and authoritative backlinks help you show up in Google, AI Overviews, AI search, and trusted news sources.
HOW EXPERTWIRE WORKS
From a journalist's question to your quote, on the record.
Three steps, handled by our in-house team. You bring the expertise; we turn it into media placements.
We spot the right opportunities
We source relevant journalist queries daily, from journalist request platforms where reporters look for expert sources.
We craft expert responses for you
Our in-house team writes custom expert responses on your behalf, positioning you as a credible expert.
You get powerful backlinks
You receive guaranteed DR-rated backlinks, and you may earn bonus links through syndication.
WHAT YOU GET
Everything that comes with ExpertWire.
Guaranteed placements, expert responses written for you, and reporting you can check.
Guaranteed media placement
Guaranteed media placements with authoritative backlinks.
Custom-crafted journalist responses
Expert responses written by our in-house team, on your behalf.
Credible, high-trust publications
Placement on credible media platforms and news sites.
Transparent performance metrics
Transparent reporting based on Domain Rating (DR).
- 55 Links Bundle5+ expert round-ups per month
- 1010 Links Bundle10+ expert round-ups per month
- 1515 Links Bundle15+ expert round-ups per month
Each bundle builds authority with impactful media exposure. Placements are expert round-ups: articles that quote experts like you.
EXPERTWIRE, EARNEDEDGE, OR NEWSROOMELITE?
Three ways into the news. Here's how they differ.
Each one puts your brand in editorial content. They get there differently.
ExpertWire
You're quoted as the expert.
- How you show up
- Quoted as a credible expert in real editorial content, usually expert round-ups.
- Who writes what
- Our in-house team writes expert responses to journalist requests on your behalf.
- What you get
- Guaranteed media placements with DR-rated backlinks, plus possible bonus links through syndication.
- How it runs
- Monthly bundles of 5, 10, or 15 links, with a 3-month minimum.
EarnedEdge
One story, picked up widely.
- How you show up
- Your brand in one original, journalist-style story distributed across a network of 4,000+ U.S. publishers.
- Who writes what
- An editorial team writes one data-rich story in AP style on a topic you choose.
- What you get
- 50+ guaranteed pickups per campaign, with DR 30 to 75+ backlinks.
- How it runs
- One campaign at a time.
NewsroomElite
Your link on a vetted news site.
- How you show up
- Your link inside an editorial article on a vetted U.S. news site.
- Who writes what
- We create the article from your URL and keyword, and secure the placement.
- What you get
- A dofollow link per placement, in Gold (DR60+), Silver (DR30+), or Bronze (DR20+) tiers.
- How it runs
- Individual placements, by tier.
All three build authority on real editorial sites, and they work well together. Want the full picture? DiscoverOS runs managed SEO plus AI visibility and helps decide which mix fits your goals.
WHO IT'S FOR
Built for businesses with expertise worth quoting.
Ecommerce brands
Gain trust and traffic with top-tier mentions on reputable sites.
SaaS companies
Boost brand authority and get your experts quoted.
Startup founders
Build visibility fast with media coverage and links from reputable sites.
B2B companies
Elevate thought leadership and increase lead generation.
FAQ
Questions about ExpertWire.
What is ExpertWire?
ExpertWire is Tonic’s digital PR service. We help you get featured in real editorial content by responding to journalists on journalist request platforms. We position you as a credible expert and earn links that support search rankings and AI visibility.
How does digital PR impact SEO?
Digital PR positively influences SEO in several ways, such as improving rankings, generating high-quality backlinks, and expanding your online reach.
Will digital PR help me generate more traffic?
Yes. Our journalist outreach secures linked brand mentions on relevant media and news sites. Members of your target audience then have the opportunity to visit your site, which brings you more traffic.
Who writes the journalist responses?
Our in-house team. We source relevant journalist queries daily and craft custom expert responses on your behalf.
Are placements guaranteed?
Yes. ExpertWire includes guaranteed media placements with DR-rated backlinks on credible media platforms and news sites. You may also earn bonus links through syndication.
How many placements do I get each month?
ExpertWire comes in monthly bundles of 5, 10, or 15 links, with 5+, 10+, or 15+ expert round-ups per month. Every bundle has a 3-month minimum commitment.
How long does it take to see results?
Times vary, but it typically takes around 4 to 6 weeks to start seeing results, with a 3-month minimum commitment.
Are all the links dofollow?
No. ExpertWire placements land on mid to high authority domains with a natural mix of links, about 60% dofollow. Domains can repeat, which makes ExpertWire a good fit for diversification and efficient volume at higher DRs.
Is ExpertWire worth it if I already have a link-building strategy?
Yes. Backlinks from digital PR tend to be very authoritative and have a positive impact on rankings. It’s also smart to diversify your link portfolio so it looks more natural.
Can I request what you write about?
To secure strong links, we craft content that resonates with journalists in your category. If your topic is niche or controversial, we select related topics likely to achieve coverage.
What does the reporting include?
Transparent reporting based on Domain Rating (DR) for your placements.
How is ExpertWire different from EarnedEdge and NewsroomElite?
ExpertWire gets you quoted as an expert through responses to journalist requests, in monthly bundles. EarnedEdge distributes one original story across 4,000+ U.S. publishers for broad coverage. NewsroomElite places individual links on specific, vetted U.S. news sites by tier.
Ready to be the expert they quote?
Book a free consult and we’ll talk through your expertise, the bundle size that fits, and whether ExpertWire is the right next step. No pressure, no pitch deck.
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