PPC Management for Google and Meta Ads, With a Fee That Doesn’t Grow With Ad Spend
Tonic manages Google Ads and Meta ads (Facebook and Instagram) for businesses that want to reach customers now. And here’s what sets Tonic apart: when your ad spend goes up, our management fee doesn’t go up with it.
So when ads are working and you want to put more behind them, every extra dollar goes toward your ads, not toward a bigger bill from us.
TWO PLATFORMS, TWO JOBS
Where your ads show up, and why it matters
PPC stands for pay per click. It’s online advertising where you typically pay when someone clicks your ad. Tonic runs it on two platforms: Google and Meta.
Reach people while they're searching.
Someone types in the service you offer, and your ad can appear right there. These are people already looking for help.
Reach people while they're scrolling.
Ads on Facebook and Instagram reach people based on who they are and what they're interested in, often before they start searching.
WHAT WE'LL SCOPE TOGETHER
Every campaign starts with your goals, not a template
Before any ad runs, we work through these with you on your free consult and agree on scope.
What a win looks like.
Calls, form fills, booked appointments, or sales. We start with the result you care about.
Google, Meta, or both.
Which platform fits how your customers look for a business like yours.
Who and where.
The customers you want to reach and where they are, from one neighborhood to nationwide.
What you're promoting.
The service or offer you want to lead with, and why someone should pick you over the next ad.
Your ad budget.
What you're comfortable putting toward ads each month. Remember, our fee doesn't climb as that number grows.
Where clicks land.
Whether the page people reach after clicking makes the next step easy.
HOW OUR FEE WORKS
Your ad spend can grow. Our fee doesn't.
When your ad spend goes up, our management fee doesn’t go up with it.
Why does that matter? Think about what happens when a campaign starts working. You want to put more behind it. With a fee tied to your spend, scaling up also means paying your agency more for the same work. With Tonic, the decision to grow your budget is about your ads, and only your ads.
It also means our advice stays honest. We have no reason to push you toward a bigger budget, because a bigger budget doesn’t pay us more.
Adding more locations or platforms is a different thing: that’s a change in scope, and we’ll talk it through with you first.
You pay Google and Meta directly.
Your ad spend is billed to you by the platforms. Our management fee is separate, and it doesn't go up when your ad spend does.
Your ad accounts are yours.
You own your Google Ads and Meta ad accounts. If you ever stop working with Tonic, you keep all of them.
No long-term contract.
Tonic doesn't lock you into a long-term contract. We'd rather keep your business by doing good work.
WHAT'S INCLUDED
What Tonic handles in PPC management
You run your business. We handle the campaigns, including the ads themselves.
- Campaign setup in your own Google Ads and Meta ad accounts
- Keyword research and campaign structure for Google Ads
- Audience and location targeting for Meta ads
- Ad copy and ad images, written and made by Tonic
- Conversion tracking for calls and form fills
- Ongoing bid, budget, and keyword adjustments, plus ad testing
- A monthly report on what we did, what it produced, and what's next
HOW IT WORKS
Four steps from first call to managed campaigns
Free consult
Tell us about your business, your customers, and anything you've tried with ads before. What worked? What didn't?
Plan and scope
We recommend Google Ads, Meta ads, or both, and agree on the scope with you.
Launch
Your campaigns go live once you're comfortable with the plan.
Manage and report
We manage your campaigns, and every month you get a report on what we did, what it produced, and what's next.
REPORTING
A monthly report, in plain English
Every month you get a report on your campaigns: what we did, what it produced, and what’s next. It’s written in plain English, so you don’t have to decode it.
We don’t just send numbers and leave you to sort them out. If something in the report raises a question, ask us and you’ll get a straight answer.
WHO IT'S FOR
Built for businesses that want customers now, and room to grow
Businesses that need leads soon.
You don't want to wait months for organic search alone.
Businesses ready to scale what works.
You want to grow your ad budget without your management fee growing with it.
Businesses unsure where to advertise.
You're not sure whether Google, Meta, or both fit your customers, and you want a straight answer.
Owners tired of reports they can't read.
You want a monthly report that explains what happened in plain English.
FAQ
Questions about PPC management
Which ad platforms does Tonic manage?
Google Ads and Meta ads. Google Ads puts you in front of people searching for what you offer. Meta ads run on Facebook and Instagram and reach people based on who they are and what they’re interested in.
How does your management fee work?
Our management fee doesn’t go up when your ad spend rises, so increasing your ad budget puts more toward your ads, not toward our fee. Adding more locations or platforms is a change in scope, and we’ll talk that through with you first. We’ll go over the details for your business on your free consult.
Who pays for the ad spend?
You do, directly. Google and Meta bill you for your ads through your own accounts. Tonic’s management fee is separate, and it doesn’t go up when your ad spend does.
Who owns my ad accounts?
You do. Your Google Ads and Meta ad accounts belong to your business. If you ever stop working with Tonic, you keep all of them.
Do I have to create the ads?
No. Tonic writes the ad copy and makes the ad images for your campaigns.
Is there a long-term contract?
No. Tonic doesn’t lock you into a long-term contract. We’d rather keep your business by doing good work.
How much should I spend on ads?
It depends on your market, your goals, and how competitive your industry is. We’ll talk through what makes sense on your consult. Whatever you decide, raising it later won’t raise our fee.
Should I run Google Ads, Meta ads, or both?
It depends on how your customers find you. If people search for what you offer, Google Ads is often a natural fit. If you need to reach people before they start searching, Meta ads can help. We’ll recommend a mix on your consult.
How will I know how my ads are doing?
Every month you get a report on what we did, what it produced, and what’s next, written in plain English. If anything in it raises a question, just ask us.
How quickly will I see results?
Ads can start showing once campaigns go live, but we don’t promise specific results. How quickly ads turn into calls and leads depends on your market, your offer, and the page people land on.
Do you work with businesses outside Florida?
Yes. Tonic is headquartered in Lake Mary, Florida, and works with businesses nationwide.
What would you do with ads if growing your budget didn't grow your fee?
Book a free consult and tell us what you’re trying to achieve. We’ll ask about your customers, look at what you’ve tried, and tell you honestly whether Google Ads, Meta ads, or both make sense. No pressure, no pitch deck.
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