If you’re wondering whether you need digital marketing for your business, consider the following statistics:
- As of 2022, there are about 4.66 billion active internet users worldwide–more than half the global population
- The average user spends nearly 7 hours online every day
- E-commerce retail revenues worldwide reached about $4.9 trillion in 2021
- There are approximately 1.9 billion websites on the World Wide Web
What do these numbers tell us? First, businesses have countless opportunities to reach more people and boost their bottom line by strengthening their digital presence. While traditional forms of advertising can still be useful, going digital is a must if you want to reach your customers where they spend the most time and money–online.
Second, there is a lot of competition in the online marketplace, and businesses need to have a strategy in place to stand out and cut through the noise.
So, should you still invest in digital marketing? I firmly believe so. Any company or organization, regardless of its size and niche, can propel itself forward through digital marketing.
However, digital marketing is not a one-and-done process. It involves gathering and analyzing data to identify opportunities, set goals, and measure the effectiveness of your marketing tactics. It takes time for you to see results–approximately six months to one year. Unfortunately, there is no cheat code you can use to fast-track your success.
What you can do, however, is turn to a trusted digital marketing agency. They will help you create, implement, and streamline your campaigns that deliver ROI and support long-term success.
What To Expect From Digital Marketing
You’re probably aware that digital marketing is an umbrella term for various tools and approaches. And this is where we might take different turns. I’m a marketer, but my expectations don’t always collide with others in my field, let alone the wider audience.
You may see various statistics online: Limitus claims that the average RIO from email marketing is 42x; Dynamic video retargeting improves ROI by 49%. The numbers may cause you to have high expectations, not knowing that these numbers don’t paint the complete picture.
While I agree that the final goal will always be to increase ROI, this is not the sole purpose of digital marketing nor a good starting point.
Why is that the case?
If you’re solely thinking of profit, your brand or service may suffer the consequences. With the help of digital marketing, I can find you the right audience and help spread the word. What I won’t do is promise increased ROI within a few weeks. And not many marketers talk about time.
Therefore, regardless of our strategies, the goal remains the same: strong, steady growth and results that last.
Time Is the Answer – Partially
You can’t expect your company to grow and become popular overnight, just as you can’t expect your digital marketing strategy to work within a few days of launching it. But this shouldn’t discourage you, and you definitely shouldn’t abandon the idea.
Instead, work on the quality you provide, trust the process, and the results come with time. Patience is a virtue, after all.
Why Is Time the Answer?
Think of Instagram. The social network was launched in 2010. Would their marketing strategy be as successful if they spent the same amount of money (390 million US dollars) in 2011 as in 2021? Most definitely not. Why? Because they had 12 years to build a name for themselves.
Now, Why Is It a Partial Answer?
If you offer quality, your brand might be relatively successful even without a proper marketing strategy (though it’s not a given). But it’s very improbable that you’ll manage to create a successful brand simply through marketing. You need a good product or service that people actually need or want.
Everything a Marketing Strategy Entails
The digital realm evolves so fast that we must adapt even more quickly. For instance, with SEO, we must keep up with Google’s ever-changing policies and the new regulations that help your site rank higher.
When I’m talking about social media marketing, I’m referring to the social networks and their demographics. Where will I find my target audience, have the youngsters already moved to a new trendier app, or should the videos be even shorter?
And digital marketing doesn’t only mean Internet presence. We can also turn to digital billboards, live TV streaming, and virtual conferences.
Every marketing sphere is science on its own, and you should overlook none of them.
My Marketing Strategy
I’ll show you an example of how I tackle today’s marketing challenges.
I wouldn’t only want to pop up the charts one week and then be gone with the wind the next. So, to stay relevant, I dedicate attention to:
- Finding and targeting the right audience
- Keeping up with SEO
- Social media presence
- Content marketing
- Website design
If you’re aiming for long-term brand growth and increased ROI, all of these are steps in the right direction.
And if you don’t think you have a budget big enough to cover it all, you can start small but still think big. Leave it to the professionals to make the most of your marketing spend.
While on the subject of a marketing budget, it’s important to distinguish it from funds that you’ll spend on creating your product and money invested in building your brand.
The Right Time To Start Your Marketing Campaign
Imagine you’re just starting as a painter, and this is what will be your only source of income in the near future. Would you wait to sell till you paint the perfect picture, or would you try selling your work along the way?
If you take my advice, you will add a price tag to your first work, and as your work gets better, so will your potential audience.
The same applies to any kind of business. So, don’t wait to reach a dozen milestones before you start advertising your brand. Think of marketing as part of the job, if not more important. It’s just as crucial as your work and the services you offer.
Your Next Move: Turn To Your Local Digital Marketing Agency in Lake Mary, FL.
There are a lot of answers that you’ll need to come up with to create a suitable marketing strategy. But all is made easier when you’ve got someone asking the right questions.
As it is no longer a question of whether you need a marketing strategy but how you should tackle it, you can rely on your local Orlando digital marketing specialists for help. We offer SEO research and implementation, local SEO for small businesses, web design, pay-per-click ads, content writing, and social media marketing.
Schedule your free phone consultation with Tonic Enterprises today to get started.