With about 5.6 billion searches conducted each day, there’s no denying that investing in an SEO campaign can do wonders for your website’s ranking and overall business growth. While an SEO project may sound pretty straightforward on paper, it often becomes a complicated affair in practice.
That’s especially true with regards to pricing.
In this article, Tonic Enterprises, a trusted digital marketing agency in Orlando will discuss just how much you should spend on SEO and other topics about investing in an SEO campaign.
How Much Should You Spend On SEO?
In reality, there’s no clear and short answer to this specific question. The amount of money you’ll be investing in an SEO campaign will significantly vary depending on the website, company, and industry you’re going to work on.
Pricing will also depend on the expertise of the SEO provider you will be working with. The average cost for most US-based digital marketing agencies is $2,500 to $30,000 per month or $100 to $250 per hour. Note that these price ranges are not set in stone and vary greatly.
It’s also worth noting that you often get what you pay for in the world of SEO services. Going for cheap SEO services ranging from $200 to $500 a month may not always lead to desirable results.
According to studies, businesses that invest more than $500 on SEO are 53.3% more likely to be extremely satisfied. Keep this in mind the next time your company plans on investing in an SEO campaign.
SEO Pricing Models
SEO professionals and agencies can offer different pricing models for their services. You must familiarize yourself with these pricing models before deciding on services. The following are the three major types of pricing models for SEO services:
HOURLY MODEL
The hourly model is probably the most well-favored pricing model among freelancers and independent contractors. With this model, fees are based on how many hours an SEO professional worked on a campaign or project.
When choosing this model, make sure to ask for a full breakdown of what the company or freelancer has done for the project’s duration so you can be sure that they’ve billed you correctly.
Average cost: $100 to $250 per hour
Monthly Model
Most digital marketing agencies prefer charging their clients a monthly fee. Businesses would often sign up to pay for a monthly fixed price for the agency’s services as long as the campaign is running.
The great thing about this kind of pricing model is that it almost always comes in a package that includes a wide variety of SEO services. These services include but are not limited to:
- Keyword research
- Competitor research
- Content marketing audits
- Technical audits
- SEO content writing
- SEO and technical consultation
Average cost: Around $10,000 per month
Project-Based
Another popular pricing model for SEO services is paying a one-off fee for one particular SEO project. Businesses would first sit down and discuss their SEO needs and goals with an agency before finalizing the total cost.
This pricing model is the most easily customizable option available, but it could also be the most expensive. Smaller businesses can end up paying around $1,000 a month per project. Larger enterprises often find themselves paying millions of dollars for an SEO project.
Average cost: $1,000 to $1 million per project.
As you may have noticed, there are many options for choosing an SEO provider. Finding the right company can be challenging, especially if you don’t know what questions to ask. To make things easier for you, here are five tips on how to choose the right SEO service provider for your company:
Four Helpful Tips For Finding The Right SEO Service Provider
Tip 1: Determine your company’s goals
Before you start searching for an SEO company, it’s essential to have a clear understanding of what these services can do for your business. Understanding your business goals is vital in determining which type of provider to look for and the budget you need to set aside for an SEO campaign.
It’s important to ask yourself:
- What does my company want to achieve from an SEO service?
- How much of a priority is SEO for my company?
- Do we want to increase our brand awareness, drive more leads and conversions, or both?
Once you’ve set your goals, it would be easier for you to choose the right type of provider. Only a few SEO companies offer services that might be suitable for your company’s specific needs and goals, so you must choose the right one.
Tip 2: Research on the types of services offered by providers
There are many different types of SEO providers out there. It’s important to know which kind of service provider best suits your business needs before you start searching for providers. It would be a whole different ball game if you’re looking for someone to write online content, and you end up picking an agency that specializes in website design services instead.
When choosing an SEO company, make sure to research the services they offer. It would be much easier for you to find a compatible provider if you knew what kind of service suits your business needs the most.
Tip 3: Determine how well providers have performed in your industry
Just because your friend or industry colleague hired a particular SEO company does not automatically mean that you’ll have the same experience. It’s best to do your research and find out how well providers have performed in your industry before hiring them.
It’s essential to look for companies who have done work in various industries so they can give you an accurate portrayal of their capabilities. It’s also vital to read online reviews from previous clients if possible.
Tip 4: Make sure the company’s size meets your needs
Just like many other industries, there are different sizes of SEO companies. This is another essential factor to consider since not every business can work with a large company. It would be best to find an agency that can give your business the attention it deserves.
While some businesses prefer working with a smaller company, others find it more advantageous to work with large companies. It’s best to ask yourself what would work best for your business before choosing an SEO agency.
SEO Services Are Worth The Investment
Investing in an SEO campaign can feel overwhelming and expensive. However, the benefits and the advantages it offers will be worth the price. There are also various pricing models available that should make it easier for your business to afford any SEO services it needs.
Additionally, choosing the right SEO provider can help you find competitive deals and ensure your business receives quality service.
Tonic Enterprises is a reputable digital marketing agency in Orlando and Lake Mary, FL. If you are interested in taking your company’s SEO to the next level, book a consultation with us. Our team would be happy to sit down with you and discuss your options.