SEO Fix: Rethink Your Digital Marketing Tactic

You created a website for your brand, opened an account on all social media platforms, and used relevant keywords. Despite these efforts, your website traffic is not improving, or your leads are not converting into sales.

An effective search engine optimization (SEO) strategy typically yields results within at least three months of implementation. But if it’s not, you’ll need to rethink your strategy.

Several factors affect the performance of your campaign. One of them is a failure to keep up with Google Algorithm updates that affect your strategy’s performance.

 

Google’s Algorithm Changes Constantly

 

Claiming the top spots of search engine results pages (SERPs) is a tough race. You have to compete with other brands in your industry that, like you, are also trying to establish a robust online presence. Businesses that manage to land a place on SERPs are likely to get attention and clicks.

About 70 to 80 percent of search engine users only focus on the organic results, and 75 percent of users click on results on the first page without going to the second page.

So how do you get your business on plum spots in SERPs?

You need to know the impact of algorithm updates to your ranking, and these changes occur many times over. Google updates its algorithm 8.86 times per day, including minor and major changes, which means adjusting your strategies.

You can keep up with and manage these changes better with assistance from a local digital marketing agency to understand how these updates will affect your online performance. The agency will not only understand how updates affect your performance, but it will also align your strategy with the latest changes.

For instance, a broad core algorithm update in April 2018 focused on content relevance. That meant Google prioritized the ranking of content that answered the user’s queries best. It also meant tailoring content pieces specifically to match user queries.

Aside from keeping up with the algorithm updates, you also need to know the ranking factors — and there are about 200 of them. These factors include adding keywords in the title tag, frequently using a keyword, and content length.

Updating your strategy is crucial to improving or maintaining your ranking. But it would be best if you found the right combination of tactics to achieve your desired results.

 

Digital Marketing Strategies to Improve Online Presence

 

Your brand is less likely to stand out if you use the same old strategies as everyone else. Opt for different ways to engage users and influence them to choose your brand. Here are four strategies to consider:

1. Use data in your digital marketing strategy

Analytics and big data determine influential marketing ideas. Using them to create your marketing strategy helps your organization generate a better return on investment (ROI). Acquiring accurate data is crucial to making effective marketing decisions.

The data you gathered will also help you know your audience better. You’ll be able to get valuable insights that will allow you to give your customers exactly what they want. With the right information, you can build a strategy that speaks directly to your target market — in a way they can understand. And this isn’t limited to personalizing content and offers for them; you can also extend this insight to improving your products or services.

• Create valuable content

Content marketing allows you to attract and retain your target market. This marketing strategy will help you increase traffic to your website, improve leads, and boost sales when done consistently and precisely for your consumers.

How do you create valuable content that your consumers will find irresistible? Consider the format.

For example, in 2020, you may focus on making content for visual-forward platforms, including Instagram, YouTube, and Snapchat. Visual-driven content will get more interesting next year. Take advantage of dynamic, custom, and branded imagery for your content, including customized GIFs and augmented reality (AR) filters and lenses for Snapchat.

Video content will also continue to be big in 2020, especially with the popularity of YouTube, AR, and dynamic imagery. Sixty-two percent of consumers say video is the type of content they consume thoroughly.

• Optimize your website for mobile

Nearly everyone in the world has a smartphone. A study by the Pew Research Center shows 81 percent of Americans own smartphones as of 2018. In another report, over 46 percent of people will check their smartphones before getting out of bed.

If your website isn’t viewable or navigable on mobile devices, you’re like to lose lucrative opportunities. It would be best if you made your website mobile-friendly to reach a significant number of consumers. Plenty of people will rely on their smartphones to find a product, discover new business, or buy from a website.

More than 51 percent of smartphone users have discovered a new brand or product while searching on their phones. Why not make it easy for your target customers to find you?

Use the Mobile Usability report in Google Search Console to check whether your website has usability issues when seen on mobile phones or tablets. This report helps you adjust your website to meet the requirements of the latest mobile search algorithm. Another tool you can use is the Mobile-Friendly Test, which tells you how easily a user can use your site on a mobile device.

• Use one social media account for personal and professional profile

Social media is an easy way to reach consumers. About 2.65 billion people globally were social media users. This number is expected to increase to almost 3.1 billion in 2021. As the number of users grows, so does the competition to get their attention.

Stand out by using one profile for personal and professional use. Your customers can see your interests and passions. You allow your consumers to witness the person behind the business and make your brand more relatable. Transparency and relatability are essential in attracting more customers and partners.

A digital marketing tactic that delivers results takes time, effort, and consistency. What if you don’t have the energy left to devote to this crucial aspect of your business?

Partner with professionals who understand how the internet works and how it can work to your advantage.

 

Work with a Digital Marketing Agency 

 

Tonic Enterprises will help you identify the reason your current SEO strategy isn’t driving results. Our team of marketers, SEO specialists, web developers, and content creators will design a comprehensive approach to boost your online presence.

We help small-medium sized companies nationwide.

Contact us today for a free consultation.