If you still don’t have a pay-per-click (PPC) management company for your small business in Orlando, FL, you are missing out. 65% of small to mid-sized businesses already run a PPC campaign to promote their company.
PPC advertising has become a go-to digital marketing tool for professionals looking to effectively reach their target audience. It enables businesses to place ads on Search Engine Results Pages (SERP) and other platforms and offers the advantage of paying only when a user clicks on the ad. In short, PPC is a powerful way to connect with customers and drive business growth.
While numerous PPC agencies claim to be the best, you still need to decide which one fits your business needs and generates revenue for your ads. Let’s explore some factors you must consider when finding the right PPC management company for your small business.
What Can a PPC Management Company Do for You?
Running a successful PPC campaign requires a lot of expertise and time, which is why many businesses choose to work with a PPC management company. A PPC management company specializes in managing PPC campaigns for businesses. They can handle all aspects of the campaign, from research and strategy development to ad design, copywriting, and bid management.
When you work with a PPC management company, you can expect them to do the following:
- Conduct thorough research on your rivals, industry, consumers, and keywords
Based on this research, they will form and launch campaign strategies tailored to your business goals and budget. - Handle the creative aspects of your ad campaign
This may include designing visuals for your ads, writing ad copy, and even creating landing pages for your website. - Manage bids
They will track your bids, ensuring that you’re bidding the right amount for each keyword and getting the best possible return on your investment. - Track and report on the performance of your ad campaign
A PPC management company will provide valuable insights into your ads’ performance and how you can improve your results over time.
Some PPC management may offer other digital marketing services like SEO or social media marketing, while others may focus solely on PPC. The specific services included in a PPC management package can vary from agency to agency, so it’s important to research and compare pricing plans before choosing a PPC management company.
What To Look for When Selecting a PPC Management Company
1. Services Offered
When choosing a PPC management company, it’s crucial to evaluate the range of services they offer. There are two aspects to this:
- You need to ensure that the agency can fulfill all your requirements for your campaign. This includes graphic design, copywriting, and managing the channels you want to advertise on. If the agency cannot deliver what you need, it is advisable to seek out one that can meet your specific needs.
- It’s also essential to think beyond PPC and assess whether the agency can provide additional services such as SEO, web design, or other digital marketing forms. While these services may not be immediately required, choosing an agency that can expand your partnership and provide more services in the future is a good idea.
2. Geographical Location
While hiring a local PPC management agency allows for face-to-face meetings, it should not be a limiting factor if you find an agency you like that is located further away.
Thanks to modern technology, such as email, video conferencing, and phone calls, it’s possible to communicate transparently with an agency far away. This means you can still feel fully informed and involved in the process, just as you would with a local agency.
Don’t let geography be the sole deciding factor when choosing a PPC agency, as it’s possible to work with an agency located anywhere with the help of digital tools.
3. Transparency
Look for clear rates and breakdowns of costs on their website or through direct communication. Ensure they provide regular progress reports and metrics to help you understand your campaign’s success. Ask about the agency’s communication tools and methods to stay in the loop. Remember, you deserve to know what you’re paying for and how your money is spent.
4. Industry Expertise
PPC expertise means more than just ad platform knowledge. Experience in your industry helps experts notice unique details in your business and audience. Industry familiarity can improve your PPC strategy with specific phrasing, regulation adherence, audience interests, seasonality, and more.
5. Pricing
There’s no guarantee that you’ll make back the money you spend on PPC ads, especially if you’re new to online advertising. Don’t overspend on your budget expecting a huge ROI, but don’t go for the cheapest one, as this doesn’t always mean high-quality results.
When it comes to PPC agency rates, you may see them presented as a flat fee or a percentage of your ad spend. Be sure to also account for your ad spend when budgeting for an agency’s services, as it may be outside their pricing.
6. Reviews/Case Studies
To make an informed decision about which PPC agency to choose, read reviews. While an agency may not disclose its weaknesses, third-party sites can provide customer feedback on the agency’s services. You can also check reviews on Google, Facebook, Yelp, and other review sites.
When you combine these third-party reviews with testimonials from the agency, you’ll have a wealth of information to help you decide the best direction for your business.
Maximize Your PPC Campaigns With the Right PPC Management Agency in Orlando, FL
When you research, ask the right questions, and consider all the relevant factors mentioned above, you can find a PPC agency that fits your business and can help you achieve your advertising goals.
Speaking of advertising goals, Tonic Enterprises offers dependable PPC services for small businesses like yours in Orlando, FL. Our expert team manages your PPC ads to help you achieve your advertising goals and increase conversions within your ad spend budget. Trust us t