How Small Businesses in Orlando Can Ride on Tourism Developments in Florida
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There are more than 2.5 million small businesses in Florida, around 99.8% of all companies in the state. The economy is heavily dependent on tourism, with winter being its ‘golden’ season, mainly because of the temperature differences with the northern states. The numerous theme parks generate the biggest income in Orlando and have massive positive side effects on the local economy.
Small businesses in the Orlando area will gain a lot by maintaining an online presence and aiming to make the most of the business created by the largest tourist-attracting companies in Florida. This article will cover the newest additions to the biggest theme parks and how, in Orlando, SEO for small business owners can help them stay competitive.
The World’s Most Famous Theme Parks: Walt Disney World
Orlando is the home of some of the most visited theme and amusement parks. The Walt Disney World is roughly the size of San Francisco, meaning it is impossible to explore it in one go. The Magic Kingdom, within the Walt Disney World, was the most visited theme park in the world in 2022, with more than 17 million people in attendance. The other three theme parks welcomed more than 9 million people in that first year after easing COVID-19 restrictions.
Walt Disney World has had massive advancements over the past year and is about to improve the experience of millions of customers even more in 2024. The visitors will want to come back to their favorite Walt Disney World theme parks to see the following additions in all four of them, expected to happen this year:
- The Magic Kingdom Park will be improved by the addition of Tiana’s Bayou Adventure, The Country Bears, and the Pirates of the Caribbean Lounge
- EPCOT will see additions such as CommuniCore Hall and CommuniCore Plaza and the reinvention of the Test Track
- Disney’s Hollywood Studios will welcome back The Little Mermaid- A Musical Adventure after four years, while Ahsoka will also be a part of the Star Tours
- Zootopia is introduced to Disney’s Animal Kingdom Park
- 350 Disney Vacation Club Cabins will replace the current ones
- A new DVC tower at the Polynesian Village Resort and a Gwendolyn Rogers Cake Bake Shop are just some of the many developments in Disney Resorts, and all of this is due to be unveiled in 2024
Launching of a Brand New Theme Park
The Universal Orlando Resort has become one of the most popular destinations in the world and is improving year by year. In 2024, Universal is set to launch DreamWorks Animation Land, including famous characters, playgrounds, and popular DreamWorks franchises.
Universal will also launch a new theme park next year called Epic Universe. It will attract even more people to the area by offering brand-new features such as Super Nintendo World, Dark Universe, Fantastic Beasts, and How to Train Your Dragon. As a part of the Epic Universe, Universal will also open three new hotels.
Other Theme Parks with Major Additions
Other theme parks in Orlando will also welcome new features:
- SeaWorld Orlando: It’s one of the biggest Roller Coaster-themed parks in the world and is also known as ‘the roller coaster capital of Orlando.’In the past year, it introduced Pipeline: The Surf Roller Coaster, and in 2024, it will open another unique roller coaster – Penguin Trek.
- Aquatica: It’s introducing Tassie’s Underwater Twist, a waterslide that transports visitors to the depths of the ocean and provides an educational experience focused on sustaining marine life.
- Legoland Florida. Legoland announced two new additions for 2024: the new Lego Ferrari Build and Race experience and the Sea Life resort, a family-friendly aquarium theme park under the sea.
The Big Corporations’ Influence on Small Businesses
It is clear that the theme parks and other prominent tourist attractions in Orlando generate billions of dollars annually. The question is how that influences small businesses in the local area.
Increased tourism brings millions of people to the area, creating opportunities for small businesses to provide hospitality, food and beverage, entertainment, transportation, and retail. Tourists visiting popular tourist attractions often spend money outside them. Small businesses such as restaurants, cafes, souvenir shops, and boutiques can also profit from the increased fluctuation of people and money input.
Theme parks require a lot of different goods and services to operate at their level, meaning that small businesses can supply them with food, beverages, maintenance, transportation, and merchandise. The popularity of the big corporations in the area can also be leveraged by the small businesses in their marketing and promotion.
SEO is a Massive Part of Digital Marketing
Search Engine Optimization (SEO) is a tool that provides improved visibility in search engine results pages (SERPs) organically. More people are going to see the product or service some business is offering.
When local businesses in Orlando add SEO to their existing marketing strategies, they will find numerous benefits in various aspects of their operation:
- Increased website visibility and traffic: SEO techniques will help your website appear in the top results on search engines, exposing it to more traffic.
- Cost-effectiveness: Paid advertising could prove costly as it is usually paid per click, and organic traffic generated with SEO tools is free.
- Targeted traffic: SEO experts will ensure you target the right audience for your product or service using keywords and phrases associated with them.
- Credibility: Users usually see the websites that come up in the top results as the most reliable option.
- Competitive advantage: It is widely known that most customers are drawn to the top three results in search engines, offering a significant competitive advantage for those businesses.
Tonic Enterprises: Your Way to an Impeccable Digital Marketing Strategy
If you run a business anywhere in greater Orlando, SEO for small business owners is something you must introduce to your promotional strategy. Tonic Enterprises, a digital marketing company based in Lake Mary, Florida, will be happy to help you maximize your small business growth. If you need anything from SEO and web design to social media and pay-per-click marketing, our team can provide tried-and-tested services.
Take advantage of the many exciting things going on in Orlando this year to promote your business. Contact us now to get in touch with our experts and beat your competition to attract customers.