Digital marketing tools have been quite popular in the past few years. However, in 2022, businesses and agencies are leveraging them in all-new words.
According to research, the worldwide digital marketing market is expected to reach $786.2 billion by 2026. This gives many digital businesses the upper hand in marketing their brand online.
Changing a business strategy with the times is crucial to scaling your business across various channels.
To ensure you are outrunning your competition and getting aboard the trend train, we present the crucial digital marketing solutions to keep an eye on in 2022.
1. AI Digital Marketing Tools
Artificial Intelligence (AI) impacts digital marketing in significant ways. It allows brands and agencies to collect data about consumers and their online habits. Using AI, you can determine the kind of content, products, and services your target audience is interested in. AI can also be used to predict future consumer behavior by compiling and analyzing historical data. You can then use this information to tailor your marketing strategy and content accordingly.
AI has also become instrumental in improving the customer experience. Many companies use AI chatbots on their websites and social media pages as an efficient way to answer frequently asked questions and direct them to content that provides them with the information they need. They are also often multilingual and available 24/7.
While chatbots cannot replace human interaction as yet in terms of customization of responses, using them speeds up the process of providing customer service. They meet the modern consumer’s requirement: an immediate response.
AI Digital Marketing Tools – Risks and Use
There have been reports of data and privacy challenges in AI, causing concern among both businesses and consumers alike.
However, developers have found ways to combat renegade AI tactics—by using other types of AI tools. In 2022, For instance, many developers build AI using accurate and representative data sets that are broad enough to reduce algorithmic bias. Another way is to provide users with more control over their AI-gathered data and how they want it to be used.
2. Cryptocurrency and NFTs Are Here to Stay
Non-fungible tokens (NFTs) and cryptocurrency are not the same. But, they are both suggestive of how the online financial market has been changing. The complete translation of commerce into the digital realm has as much real-life significance as it is indicative of potential digital marketing advancements.
The digital marketing industry has undeniably been influenced because of the growing interest in crypto and NFTs. At this point, all that’s left is to observe all significant changes in the global economic ecosystem and adapt to the new digital marketing parameters imposed by it.
3. TikTok Continues to Dominate
It is old news that TikTok is the “it” social media platform for businesses looking to scale. As such, it has become a top target of digital marketing campaigns and promotional strategies. Not just because of its undeniable success but also because of its inherent format—short DIY videos instead of Facebook text posts, Instagram photos, or Snapchat videos. If done right, they can be a quick and exciting way to market different products or services.
This format has been adopted by other social media platforms as well, and it seems to be the most viable with younger generations. Any company interested in marketing to this demographic should consider TikTok as a digital marketing solution in 2022.
4. YouTube Ads Keep Gaining Traction
Once upon a time, everyone used to rebel against “annoying” YouTube advertisements. Interestingly enough, they seem to be working much better than many other forms of digital marketing nowadays. With more consumers abandoning traditional TV and news platforms and migrating to streaming and YouTube videos, such advertisements work well for appealing to wider audiences.
As a digital marketing solution, YouTube ads are functional and practical for businesses that want to be seen by all generations of users. And considering the growth of affiliate ventures that are often associated with the YouTube community, in 2022, these two digital marketing trends have finally merged into one.
5. Personalize and Humanize Your Approach
The importance of personalization as part of a digital marketing strategy is on the rise. Considering the vast number of different people—potential customers—online, a business can’t hope to achieve much in terms of digital marketing with a one-size-fits-all campaign. Instead, personalizing your advertisements for different demographics is a prerequisite for success in digital marketing.
Even though a business markets itself digitally, it has to appeal to all customers on a more human level.
It has to consider people with different backgrounds, ages, and interests. Given the current societal developments, discussions regarding the level of humanity in business surroundings are gaining more attention.
As efficient as digital strategies are for marketing a business, a business should never omit the fact that a personalized approach goes a long way.
6. The Metaverse Prospect
Facebook created the Metaverse not only for its everyday user but also for brands and agencies. Given the fast upgrade in 3D technology, what was once a sci-fi fantasy is fast becoming a viable playground for companies looking to advertise in reality and in a VR setting.
Once the Metaverse is in full swing, the world of digital marketing can count on it as a steady pillar for developing digital marketing strategies and thus appealing to interested audiences. And while we have yet to witness what the practical digital marketing world will look like in a virtual setting, Metaverse has already gained the attention of numerous prosperous businesses.
Let Tonic Enterprises Help You Stay Ahead of the Game
Despite laying out the key trends in digital marketing in 2022, you still might need professional assistance. Luckily, Tonic Enterprises is a trusted agency offering a full suite of digital marketing solutions.
Whether you need to formulate and execute your digital marketing strategy or simply need advice on the best marketing approach to take, you can rely on our team for support and guidance. Based in Florida, our company provides all types of businesses with an array of digital marketing solutions that help them stand out and put them ahead of the competition.
Learn how we can help propel your business toward success in the online business climate. Get in touch with us today to schedule a free phone consultation.